To address the global extinction crisis, both efficient use of existing conservation funding and new sources of funding are vital. Private sponsorship of charismatic ‘flagship’ species conservation represents an important source of new funding, but has been criticized as being biased and inefficient. In this study, we clearly show that private funding for flagships can often result in additional species saved from extinction, via conservation actions that are shared among species. By integrating sponsorship for flagships into more objective approaches that maximize shared benefits, and by using flagships to generate additional resources, more species can be saved from extinction.
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